Messages and Memories

I remember that time you told me you said "Love is touching souls" Surely you touched mine 'Cause part of you pours out of me In these lines from time to time..... " Sue's all time favorite song - "A Case of You" by Joni Mitchell. Love to my Baby sister.

— George Verghis

Whenever I think of Sue, the first thing that comes to mind is her smile - she was always smiling. Really sad news about Sue.

— Cathie Heath

I was deeply saddened by the news. I have not seen Sue for many years but she was a beautiful person and I will miss her all the more, now that she has moved on. I have to believe she was welcomed by a thousand smiles. My love to Ken and Alex and all the family.

— Paul Hilltout

Fondest Memories to a Beautiful Lady, dearest Sue, you were at my bedside during my hours of need at the Spinal Hospital in Cardiff, I will never forget your love and support, the hours you sat by my side in 1993. Rest in Peace, you will allways be in my thoughts.

I met Sue (Verghis) at St James' Primary School. She was always a wonderful friend with a constant beaming smile that lit up her whole face. A truly beautiful person and loyal friend. I was very lucky to have walked through her early life. Thinking of you and your family at this sad time x

— Sue Gooderson (nee Bleakley)

Monday mornings in the 6th form always began with the 'cheese & coffee' consultation - my romance with Dave Moody - and degenerated to the 'milk & cookies' routine!

— Sam Bromley (nee Forrest)

We'd like to thank everyone for their message so far, and the messages of condolence and nice memories that people have shared through cards and emails. We really appreciate them all.

— Ken Peattie

Sue was a fantastic person and a thoughtful scholar who’s contribution to the field of Social Marketing will help generations of people to come.

— jeff. French

Just a note from a colleague to say how much Sue will be missed. Her work is held in the highest regard across the profession. Sue's wonderful character and strong values are a credit to academia and to social marketing. Best wishes to Ken and family at such a difficult time.

— Alan Tapp

I was always amazed at Sue's friendliness. Whenever she'd see me, or someone else she knew, at a conference Sue would coming rushing over to say the most sincere "Hi, how are you?" I think she was just sincerely interested in people and what they were up to. Social marketing conferences will never be the same. Sadly I know that now that her kids were grown she was looking forward to being able to come to conferences together with Ken. Unfortunately with the loss of their son and her illness that was not to be. Ken and family, you have my most sincere condolences because Sue's loss is not only your own, but all of ours.

— Mike Basil

I was very sorry to hear of Sue's passing. I met Sue through working in the social marketing area, a field in which her passion for social justice and social change shone through. As a young academic I remember first meeting Sue and thinking that not only did she do excellent work, but how she was simply a very nice person. Sue was always ready with a smile and a friendly word and she will be sorely and sadly missed by many in the social marketing.

— Ross Gordon

So very sorry to hear the news about Sue, like so many have mentioned, i will always remember her smile.

— Val Jones

I felt so fortunate to have you as my friend. When I was going through a very difficult time you were such a good and patient listener. You always showed me such warmth, empathy and kindness. You also sometimes helped me see the funny side of things. I will always miss you Sue, my dear friend.

— Angela Palit

"An aunt is someone special to remember with warmth, think of with pride, and cherish with love" - Thank you for being such a special Auntie and supporting me through difficult times, especially every week at Uni when I missed home, and you gave me a home from home and a shoulder to cry on. You will forever be in my heart. Love and hugs to Alex and Uncle Ken. xxxx

— Janine Smith (nee Graham)

Sue was a very friendly person and always had a big smile on her face. She and Ken welcomed our Tom into their home and he spent many happy hours playing with Mathew. We shall always treasure these childhood memories and will remember Sue and Mat with great fondness. Our hearts go out to Alex and Ken during these difficult times.

— Hildy Davison

Sue - so lovely in body and in spirit and you continue to teach us so much about life even after you have gone. Thank you for being such a lovely sister in law and so generous of your love with Sarah.

— Ruth Parkinson-Verghis

You brightened our world Sue, bringing life, love and laughter wherever you went. We will miss you and will hold the wonderful memories of our friendship close forever. Thank you for being you. Sent with all of our love to Ken and Alex and the rest of the family. XXX

— Helen and John Sexton

I didn't know Sue that well, only through working with her on the SSL grant scheme with Environment Wales. But I've worked with Ken over several years. Sue was a member of SSL grants panel and the scheme really benefitted for her considerable knowledge and thoughtfulness. I was so sorry to hear the news that she had passed away. I hadn't realised about the illness. I am very sorry indeed. This website is great: what a gorgeous, vibrant person she looks in all the photos.

— Helen Nelson

We met as students in Helsinki in 1980, and stayed in touch for over 30 years. We heard of each other graduate, marry, travel, get on in the job, raise children, move house, travel more, work more ... we saw each other in Cheltenham, Cardiff, Heidelberg and Mannheim, and the news were always truly Sue: cheerful, positive, full of energy and humour. She was a source of brightness for all people around her. She will always remain in our memories, may Ken and Alex find the strength to carry on in the certainty that they have spent many years with a wonderful wife and mother.

— Marita and Martin Dannenmann

Thinking of you Ann and all the family at this very sad time.

— Jo & Keith Elston

I worked with Sue for a number of years on the School's Ethics Committee and she was an absolute joy to work with. She was kind and caring and always had a good word to say about everyone. We often shared a joke or two and her personality and presence supported me through many a dull meeting. Gone from us but never forgotten. Love to you Ken and your family.

— Lainey Clayton - Cardiff Business School

Sue was one of the first people I met in Cheltenham and her warm welcome to the "gang" made me feel like a part of something wonderful. We had many wonderful years of friendship. I remember well the moment you, Ken, came on the scene and how her face smiled every time she said your name. I'm not sure that she could say your name without smiling. At your wedding Sue practically glows with love and her smile was beyond warm. Of course my favorite memory is "caveman boules" on the beach, but there are so many more.... Sue saw the world, experienced it, and left it a much better place.....

— Kristin and Mark

I had the good fortune to meet Sue and Ken at a few different social marketing conferences and they are quite a team. Very willing to question the status quo, which I truly appreciate. Sue will be missed from across the pond.

— Joe Starinchak

I will always remember one of the first inspiring talks on social marketing I heard, given by Sue. Thank you for advancing our field of study, for your interesting, well founded and inspiring work. We will miss you.

— Christiane Lellig

Ken, Alex and family. I hope I am not intruding by sharing the below poem. It was written by Tagore and captures my thoughts on death. My thoughts are with you . I respected Sue's condiderable intellect, her humbleness and kindess. The word "Burnie" will always be soemthing I associate with Sue. Peace, my heart, Let the time for the parting Be sweet. Let it not be a death But completeness. Let love melt into memory And pain into songs. Let the flight through the sky End in the folding of wings Over a nest. Let the last touch of your hands Be gentle like the flower Of the night. Stand still, O Beautiful End, For a moment, And say your last words in silence. I bow to you And hold up my lamp of love To light your way. On Shanti Shanti. Love Usha xx

— Usha

Sue and I shared an office when we worked together at Glamorgan: she was always happy to help me with my statistics - I only just scraped through O-level maths - so she was the perfect office mate for me. It was Sue who advised me where to go on honeymoon (Kerala) and she was right - it was lovely. I remember Sue as an intelligent, modest, unassuming person who nevertheless made a great impact on those around her. The world is a poorer place without her.

— Jim Blythe

The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready to fly solo. Sue motivated many students, practitioners and researchers to make this world a better place for all of us. Sue helped many of us to not only do better research and practice, but also to consider our own behaviours. Her papers were inspirational, thought provoking and of excellent quality. They both inspired better work and set the bar high in terms of linking science to practice and practice to science. Sue was a rare bread in this world and her absence will be missed. She was a great academic and practitioner, a truly great and very kind person. We, the European Social Marketing Association, salute Sue Peattie and her family and thank her for the contributions she made as an academic, a teacher, and a human. Her legacy will live on and continue to inspire people working for social change. Sue, You are missed. On behalf of the Executive Group of The European Social Marketing Association. Suzanne Suggs, Christiane Lellig, Johannes Parkkonen, Jeff French, Manuela Epure, Stuart Jackson.

— ESMA European Social Marketing Association

Dear Ken and Alex, We cannot find the right words to express our sadness at hearing of Sue's sad passing. Our memories of her though are easy to express, because she was such a wonderful person to know. As with other messages left here, what stands out are her infectious smile, and her enormous dedication and love to Ken, and her boys. Last time we met was at a conference and we exchanged photos and stories of our boys, it is hard to imagine how life can change so quickly. The stories though were ones filled with fun and humour - we shared stories of the joys (and pains!) of living in a house full of men and how happy we were. We googled Sue last night to try and find details of donating to her chosen charity, and much of what we found related to her work efforts - one area which grabbed our attention (given Andy's Welsh roots) was her social marketing work which had helped reduced grass fires in the Welsh valleys. Sue's research really mattered, and she helped communities in many different ways; we found some solace in seeing how her work efforts will continue to help communities into the future. Ken and Alex, we send you virtual hugs and much love. It was a privilege to have known Sue. Andy, Pierre, Ethan, Cal & Dylan xx

— Andy Prothero & Pierre McDonagh

In some conversations she and I had Sue said what a wonderfully happy and fortunate life she had had up until the time of her diagnosis. She said she felt so lucky to have had so much good fortune and so few problems with her family and career. Not many of us can say that. It is very sad that her life ended too soon.

— Helena Fox